Description: Wine Management and Marketing Opportunities for Companies and Challenges for the Industry, Hardcover by Cheriet, Foued (EDT); Maurel, Carole (EDT); Amadieu, Paul (EDT); Hannin, Herve (EDT), ISBN 1786305283, ISBN-13 9781786305282, Like New Used, Free shipping in the US This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.
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Book Title: Wine Management and Marketing Opportunities for Companies and Cha
Number of Pages: 304 Pages
Publication Name: Wine Management and Marketing Opportunities for Companies and Challenges for the Industry
Language: English
Publisher: Wiley & Sons, Incorporated, John
Subject: Marketing / General
Publication Year: 2020
Item Height: 0.4 in
Type: Textbook
Item Weight: 16 Oz
Item Length: 0.4 in
Author: Carole Maurel
Subject Area: Business & Economics
Item Width: 0.4 in
Format: Hardcover
