Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Understanding Public Relations: Theory, Culture And SocietyISBN13:9781473913103ISBN10:1473913101Author:Edwards, Lee (Author)Description:This Book Argues That Public Relations Is Not Merely An Organizational Tool, But A Powerful Influence On Social And Political Life From Carefully Considered Communication By Multinational Corporations, To Government Campaigns That Manage Public Opinion, To The Self-Promotion Of Celebrities Via Social Media, Public Relations Is Central To Our Individual And Collective Lives Understanding Public Relations Introduces A Socio-Cultural Approach To Public Relations As A Way Of Analysing The Growing Importance Of Public Relations In Its Social, Cultural And Political Contexts Encouraging A Deeper And More Critical Understanding Of Its Influence On Society, Lee Edwards: Explores Public Relations In Relation To Contemporary Debates Around Promotional Culture, Discourse, Globalisation, Democracy And Power Considers How Public Relations Frames Vital Discussions Of Race, Gender, Class And Ethics Brings Theory To Life With A Range Of Case Studies, Including Youtube Vlogging, The Global Fair Trade Movement And The 2016 Eu Referendum In The Uk Both Accessible And Provocative, This Is An Invaluable Resource For Students And Researchers Exploring Public Relations Theory, Critical Public Relations, Strategic Communication And Promotional Culture Binding:Paperback, PaperbackPublisher:SAGE PUBNPublication Date:2018-04-28Weight:1.1 lbsDimensions:0.6'' H x 9.4'' L x 6.6'' WNumber of Pages:288Language:English
Price: 67.33 USD
Location: USA
End Time: 2024-11-03T05:22:31.000Z
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Book Title: Understanding Public Relations: Theory, Culture And Society
Item Length: 9.6in
Item Height: 0.6in
Item Width: 6.7in
Author: Lee Edwards
Publication Name: Understanding Public Relations : Theory, Culture and Society
Format: Trade Paperback
Language: English
Publisher: SAGE Publications, The Limited
Publication Year: 2018
Type: Textbook
Item Weight: 17 Oz
Number of Pages: 288 Pages