Description: The Voter's Guide to Election Polls by Michael W. Traugott, Paul J. Lavrakas Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Through a Q&A format designed to grab readers attention, this thoroughly revised Sixth Edition gives voters everything they need to know about election polls. Traugott and Lavrakas cover the latest polling technologies and data collection methods, how polls are used in campaigns and by the media, and most importantly—why it all matters. Publisher Description Everything you need to know about election polls can be found in this compact, conversational, and current volume. When it comes to tapping the publics opinion on candidates and issues at the ballot box, the stakes are high. Acclaimed scholars Michael W. Traugott and Paul J. Lavrakas—who also have regularly conducted polls, not just studied them—cover the latest technologies used for data collection and data analysis, including internet polls, as well as how polls are used in campaigns and media organizations. In straightforward language and an accessible question-and-answer format, the authors cover issues such as: How do political candidates and organizations use poll data? How do news organizations collect and report polls? Why do pollsters use samples? Can internet polls really reflect a representative swath of the population? They also examine common problems and complaints about polls, such as the increasing use of "push polls" and whether polls can impact how citizens vote. Their decades of experience and insight not only answer the nuts and bolts questions, but most importantly, why it all matters in American democracy. Author Biography Michael W. Traugott is a political scientist and survey methodologist. He is a Professor Emeritus of Communication Studies and Political Science and Research Professor Emeritus in the Center for Political Studies at the Institute for Social Research at the University of Michigan. His main research areas of interest are public opinion and political communication, and he has studied the use of polls in the new media. Currently his research focuses on how members of the public understand and interpret poll results through the process of motivated reasoning. He has served as the president of the American Association for Public Opinion Research and the World Association for Public Opinion Research, and he has been recognized for distinguished lifetime achievement by both organizations. He has served as a consultant to media organizations and is interviewed frequently about electoral politics and polling issues.Paul J. Lavrakas is a research psychologist, and since 2007 has served as an international methodological research consultant for several universities, not for profit and for-profit companies, and government agencies. He was a tenured Full Professor at Northwestern University (1978–1996) and Ohio State University (1996–2000), and was the founding faculty director of the Northwestern University Survey Lab (1982-1996) and the OSU Center for Survey Research (1996–2000). From 2000–2007 he was Vice President and chief methodologist for Nielsen Media Research. He played a major role in introducing dual frame RDD surveying in the United States, Australia, and Japan. In the past decade, he has helped to develop methods for the creation of probability-based online panels in the U.S. and in Australia. Among his many publications, he is the editor of the Encyclopedia of Survey Research Methods (Sage, 2008). He has conducted preelection polls and served the American Association for Public Opinion Research (AAPOR) as its President in 2012–2013, was co-winner of the AAPOR Innovators Award in 2003, received the AAPOR Award for Exceptionally Distinguished Achievement in 2019, and was the co-winner of the 2021 AAPOR Book Award. Details ISBN 1538187388 ISBN-13 9781538187388 Title The Voter's Guide to Election Polls Author Michael W. Traugott, Paul J. Lavrakas Format Hardcover Year 2023 Pages 272 Publisher Rowman & Littlefield GE_Item_ID:157308471; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. 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Price: 125.41 USD
Location: Fairfield, Ohio
End Time: 2025-01-21T04:01:52.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9781538187388
Book Title: The Voter's Guide to Election Polls
Number of Pages: 256 Pages
Language: English
Publication Name: Voter's Guide to Election Polls
Publisher: Rowman & Littlefield Publishers, Incorporated
Item Height: 0.8 in
Publication Year: 2023
Subject: Political Process / Campaigns & Elections, Social History, American Government / General
Type: Textbook
Item Weight: 18.8 Oz
Item Length: 9.3 in
Author: Paul J. Lavrakas, Michael W. Traugott
Subject Area: Political Science, History
Item Width: 6.2 in
Format: Hardcover