The Voter's Guide to Election Polls by Michael W. Traugott (English) Hardcover B

Description: The Voter's Guide to Election Polls by Michael W. Traugott, Paul J. Lavrakas Through a Q&A format designed to grab readers attention, this thoroughly revised Sixth Edition gives voters everything they need to know about election polls. Traugott and Lavrakas cover the latest polling technologies and data collection methods, how polls are used in campaigns and by the media, and most importantly—why it all matters. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description Everything you need to know about election polls can be found in this compact, conversational, and current volume. When it comes to tapping the publics opinion on candidates and issues at the ballot box, the stakes are high. Acclaimed scholars Michael W. Traugott and Paul J. Lavrakas—who also have regularly conducted polls, not just studied them—cover the latest technologies used for data collection and data analysis, including internet polls, as well as how polls are used in campaigns and media organizations. In straightforward language and an accessible question-and-answer format, the authors cover issues such as: How do political candidates and organizations use poll data? How do news organizations collect and report polls? Why do pollsters use samples? Can internet polls really reflect a representative swath of the population? They also examine common problems and complaints about polls, such as the increasing use of "push polls" and whether polls can impact how citizens vote. Their decades of experience and insight not only answer the nuts and bolts questions, but most importantly, why it all matters in American democracy. Author Biography Michael W. Traugott is a political scientist and survey methodologist. He is a Professor Emeritus of Communication Studies and Political Science and Research Professor Emeritus in the Center for Political Studies at the Institute for Social Research at the University of Michigan. His main research areas of interest are public opinion and political communication, and he has studied the use of polls in the new media. Currently his research focuses on how members of the public understand and interpret poll results through the process of motivated reasoning. He has served as the president of the American Association for Public Opinion Research and the World Association for Public Opinion Research, and he has been recognized for distinguished lifetime achievement by both organizations. He has served as a consultant to media organizations and is interviewed frequently about electoral politics and polling issues.Paul J. Lavrakas is a research psychologist, and since 2007 has served as an international methodological research consultant for several universities, not for profit and for-profit companies, and government agencies. He was a tenured Full Professor at Northwestern University (1978–1996) and Ohio State University (1996–2000), and was the founding faculty director of the Northwestern University Survey Lab (1982-1996) and the OSU Center for Survey Research (1996–2000). From 2000–2007 he was Vice President and chief methodologist for Nielsen Media Research. He played a major role in introducing dual frame RDD surveying in the United States, Australia, and Japan. In the past decade, he has helped to develop methods for the creation of probability-based online panels in the U.S. and in Australia. Among his many publications, he is the editor of the Encyclopedia of Survey Research Methods (Sage, 2008). He has conducted preelection polls and served the American Association for Public Opinion Research (AAPOR) as its President in 2012–2013, was co-winner of the AAPOR Innovators Award in 2003, received the AAPOR Award for Exceptionally Distinguished Achievement in 2019, and was the co-winner of the 2021 AAPOR Book Award. Table of Contents IntroductionChapter 1 What Are Polls and Surveys? And Why Are They Conducted?Chapter 2 What Are Election Polls? How Are They Conducted?Chapter 3 How Do Political Candidates and Organizations Use Poll Data?Chapter 4 How Do News Organizations Collect and Report Poll Data?Chapter 5 Why Do Pollsters Use Samples?Chapter 6 How Are Questionnaires Put Together?Chapter 7 How Are Data Gathered for Election Polls?Chapter 8 How Do Media Organizations Analyze Polls?Chapter 9 How Can I Evaluate Published Poll Results?Chapter 10 What Are Some Common Problems and Complaints about Polls and the Medias Use of Them?EpilogueAppendix A: Standards for Disclosing Information about the Methodology of Public PollsAppendix B: Sample Tolerances (Sampling Errors) for Samples of Different SizesGlossarySelected ReferencesAbout the Authors Review A simple fact about survey research and polling is that journalists, students, and citizens alike need to know how survey data were gathered and analyzed to accurately judge their quality. The science of survey research and polling has advanced rapidly over the years as researchers have adjusted to changes in the telephone system, peoples communication habits, and expectations of privacy, among many other things. The authors present a clear guide to these matters. Mike and Paul--now in their sixth edition of this very useful book--are world-class experts who have vast professional experiences related to the issues they discuss. In a political environment where anyone can run a poll, public trust in survey research has declined. The Voters Guide to Election Polls offers a comprehensive review of survey research and practice in a way that is accessible and useful to consumers of polls. Traugott and Lavrakas book is a powerful tool to clarify misconceptions about the science of polling, especially in the context of political campaigns.The Voters Guide to Election Polls is an accessible text that stands as a valuable resource for anyone interested in understanding how polling works and the role it plays in informing electoral politics. It is notable that the authors discuss essential terminology and concepts using timely examples that help readers make connections to modern electoral politics while also illuminating the practice of survey research generally, since it has applications beyond the political sphere. Consequently, this text efficiently traverses many academic domains as well as being of potential interest to the discerning non-academician who wants to know how polling works.This highly accessible guide offers a comprehensive overview of the good, the bad, and the ugly of election polling. The book clearly explains foundational concepts necessary to understand current controversies in political polling. It is a classic source for any course in public opinion or campaigns and elections. Traugott and Lavrakass years of experience shine through these pages. Details ISBN1538187388 Author Paul J. Lavrakas Audience Age 18-22 Publisher Rowman & Littlefield Edition Description Sixth Edition Year 2023 ISBN-13 9781538187388 Format Hardcover Imprint Rowman & Littlefield Place of Publication Lanham, MD Country of Publication United States Audience Tertiary & Higher Education Language English ISBN-10 1538187388 UK Release Date 2023-11-15 DEWEY 303.380973 AU Release Date 2023-11-14 Pages 272 Publication Date 2023-11-29 Illustrations 1 Graphs, 4 Tables US Release Date 2023-11-29 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 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