Description: Keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story "a strategic tool with irresistible power" - the proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr. , Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage. In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilisation has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?
Price: 38.81 AUD
Location: Hillsdale, NSW
End Time: 2024-12-01T01:40:59.000Z
Shipping Cost: 26.06 AUD
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EAN: 9781509832910
UPC: 9781509832910
ISBN: 9781509832910
MPN: N/A
Recommended Age Range: 12+ years
Item Height: 2.8 cm
Item Length: 14.6 cm
Item Weight: 0.19 kg
Item Width: 13.4 cm
Publisher: Bolinda Publishing
Publication Year: 2016
Topic: Business
Book Title: The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
Language: English
Run Time: 495 Mins
Type: Textbook
Author: Carmine Gallo
Format: Audio CD