The Passenger Has Gone Digital And Mobile: Accessing And Connecting Through...

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:The Passenger Has Gone Digital And Mobile: Accessing And Connecting Through Information And TechnologyISBN13:9781409435020ISBN10:1409435024Author:Taneja, Nawal K. (Author)Description:Technology Is Changing Expectations In The Airline Industry Passengers Want To Be In Control, And They Expect Airlines To Become Solution Providers And Aggregators Of Value, To Provide Them With Personalized Services Airline Employees Expect To Be Given The Tools To Do Their Jobs And To Meet Passenger Expectations Airline Executives Expect To Make Returns That Are Reasonable And Relatively Stable Through Business Cycles All Of These Expectations Can Be Met By Airlines Through The Effective And Efficient Leveraging Of Information And Technology, To Shift From Being Operations- And Product-Centric To Becoming Customer-Centric And Dramatically Improving The Overall Passenger Travel Experience Throughout The Travel Cycle In This New Book By World-Renowned Airline Expert Nawal K Taneja, The 7Th In A Series With Ashgate, The Author Explores And Explains The Game-Changing Opportunities Presented To The Industry By New-Generation Information And Technology He Shows How Information And Technology Can Now Drive, Not Just Enable, An Airline's Strategy To Become Truly Customer-Centric At A Personalized Level, While At The Same Time Enabling The Operator To Reduce Costs, Enhance Revenues, Reduce Risks And Become Much More Flexible And Agile By Better Managing Complexity Binding:Hardcover, HardcoverPublisher:ROUTLEDGEPublication Date:2011-09-30Weight:1.22 lbsDimensions:0.63'' H x 9.21'' L x 6.14'' WNumber of Pages:268Language:English

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Location: USA

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Book Title: The Passenger Has Gone Digital And Mobile: Accessing And Con...

Number of Pages: 268 Pages

Language: English

Publication Name: Passenger Has Gone Digital and Mobile : Accessing and Connecting Through Information and Technology

Publisher: Routledge

Publication Year: 2011

Subject: Customer Relations, Aviation / Commercial, Industrial Technology, Aeronautics & Astronautics

Item Height: 0.9 in

Item Weight: 22.4 Oz

Type: Textbook

Item Length: 9.5 in

Subject Area: Transportation, Technology & Engineering, Business & Economics

Author: Nawal K. Taneja

Item Width: 6.3 in

Format: Hardcover