The Management of Luxury: An International Guide by Benjamin Berghaus (English)

Description: FREE SHIPPING UK WIDE The Management of Luxury by Benjamin Berghaus, Prof. em Dr. GÜnter MÜller-Stewens, Sven Reinecke Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders on luxury management. The highly renowned editors draw these together into one essential handbook, ranging from luxury brand strategy, luxury consumer behaviour and market positioning, through to management succession, heritage, counterfeiting and competing effectively as a luxury SME. Fully updated in its second edition, The Management of Luxury explores the newly evolving direction of Asian market trends and how to integrate digitalization into sales and product strategies. Both are crucial for competitive advantage in the luxury market, featured alongside iconic case studies such as Burberry, Louis Vuitton and Leica. The books value is not only in streamlining management processes and return on investment; but equally for those who marvel at an industry unlike any other, striving to trust both in the conventional and innovate new paths towards the extraordinary. Highly influential, applicable and enlightening, it is a vital addition to every luxury business managers collection. Author Biography Benjamin Berghaus is Head of the Competence Center for Luxury Management at the Institute of Marketing of University of St.Gallen (HSG), Switzerland.GÜnter MÜller-Stewens is Professor of Management and Organization at the University of St.Gallen (HSG), Switzerland, and Director of its Institute of Management.Sven Reinecke is Associate Professor of Business Administration, specialized in Marketing, and Director of the Institute of Marketing at the University of St.Gallen (HSG), Switzerland. Table of Contents Chapter - 00: Preface;Section - ONE: The luxury market;Chapter - 01: The market and business of luxury: an introduction [GÜnter MÜller-Stewens and Benjamin Berghaus];Chapter - 02: Classifying luxury and prodigality [Michael Jäckel];Chapter - 03: Exploring luxury consumer behaviour [Prokopsis Theodoridis and Sofia Vassou];Chapter - 04: Identity-based luxury brand management [Klaus Heine, Michel Phan and Vera Waldschmidt];Section - TWO: Luxury brand strategy;Chapter - 05: Public luxury representatives [Michael Breazeale, Christopher R Long and Daniela Ott];Chapter - 06: Curating the creative genius in luxury firms [Charles Aaron Lawry and Sabrina Helm];Chapter - 07: Arts meet luxury brands [Carsten Baumgarth, Nicole Lohrisch and Olga Louisa Kastner];Chapter - 08: Luxury as societal mentor [George Panigyrakis and Eirini Koronaki];Chapter - 09: Preserving luxury exclusivity through art [Claude Chailan and Ivan Valek];Chapter - 10: Brand charismatic legitimacy and marketing of adoration [Delphine Dion and Eric Arnould];Chapter - 11: Digital media in monobrand stores [Marcus SchÖgel and Timo Tischer];Section - THREE: Luxury business strategy;Chapter - 12: Gravity shift from West to East [Philip Beil, Fabian Sommerrock and Alexander Gaus];Chapter - 13: The Chinese market: entry modes [Rui Wang, Kaibin He and Yue Wen];Chapter - 14: Entering the Chinese market [Rui Wang, Kaibin He and Yue Wen];Chapter - 15: Managing brand extensions in the luxury industry [Klaus-Peter Wiedmann, Christiane Klarmann, Nadine Hennigs, Stefan Behrens and Alexander Stigelski];Chapter - 16: Luxury brands enter the online market [Elisa Arrigo];Chapter - 17: Competing as a luxury SME [France Riguelle and Didier Van Caillie];Chapter - 18: Insisting on luxury to survive [Michael Reinhold and Emil Annen];Chapter - 19: Managing price fluctuations of raw materials through innovation [Anne-Flore Maman and Camille Depigny];Chapter - 20: The Counterfeit Timer© [Anne-Flore Maman];Chapter - 21: Acting on luxury counterfeiting [Ludovica Cesareo and Alberto Pastore];Chapter - 22: Luxury brands as employers [Verena Batt and Benjamin Berghaus];Chapter - 23: The impact of luxury brands on employees [Benjamin Berghaus and Sven Reinecke];Section - FOUR: Luxury responsibility;Chapter - 24: Heritage of luxury and responsibility [Duane Windsor];Chapter - 25: Luxury organizations and responsibility: a toolbox [Farah Montesa and René Rohrbeck];Chapter - 26: Luxury organizations and social responsibility: a case study [David S Waller and Anurag G Hingorani];Chapter - 27: Index Review "The Management of Luxury is probably the only book the specialist working in luxury brand management needs to feel more prepared to tackle the challenges the luxury market poses - and be able to make more informed decisions." * Branduniq.com (Review of 1st edition) *"Focusing on the key strategic areas of market, brand strategy, business strategy and luxury responsibility, this book delivers a veritable mass of information, much of which even as an industry professional, you might not have realized that you needed." * Darren Ingram, business and communications consultant (Review of 1st edition) * Review Text " The Management of Luxury is probably the only book the specialist working in luxury brand management needs to feel more prepared to tackle the challenges the luxury market poses - and be able to make more informed decisions." Review Quote " The Management of Luxury is probably the only book the specialist working in luxury brand management needs to feel more prepared to tackle the challenges the luxury market poses - and be able to make more informed decisions." Promotional "Headline" Explains how to streamline marketing and management processes across a luxury business Feature * Explains how to streamline marketing and management processes across a luxury business; * Contributes unique strategies from more than fifty luxury thought leaders across Europe, Asia, Australia and the Americas; * New to this edition: how to manage the changing Asian markets, the digitalization of sales, communication and product, new strategies for the evolving market and business of luxury; * Shares high profile insights to case studies such as Louis Vuitton, Leica and Mo Details ISBN074948182X Publisher Kogan Page Ltd Year 2018 Edition 2nd ISBN-10 074948182X ISBN-13 9780749481827 Format Paperback Publication Date 2018-06-03 Imprint Kogan Page Ltd Subtitle An International Guide Place of Publication London Country of Publication United Kingdom Replaces 9780749471668 Edited by GÜnter MÜller-Stewens DEWEY 658.8 Author Sven Reinecke Media Book Pages 496 Short Title The Management of Luxury Language English UK Release Date 2018-06-03 AU Release Date 2018-06-03 NZ Release Date 2018-06-03 Birth 1923 Affiliation Senior Lecturer in Statistics, University of Bath, UK Position Royalty Account Qualifications MD Edition Description 2nd Revised edition Audience Tertiary & Higher Education We've got this At The Nile, if you're looking for it, we've got it. 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