Strategic Employee Communication: Building a Culture of Engagement by Gail S. Th

Description: Strategic Employee Communication by Gail S. Thornton, Viviane Regina Mansi, Bruno Carramenha, Thatiana Cappellano Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals. Effective communication requires planning and this book, with its focus on the US, Latin America, and emerging markets, will guide readers in using communication in the alignment of corporate and employee needs. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals. Companies of all sizes are looking for ways to boost communication, recognizing its impact on key business outcomes, such as productivity and profitability. This book offers fresh insights about opportunities to improve the quality of employee communications based on employees needs. It highlights the importance of simple, jargon-free communication that focuses on dialogue and content. High-performing organizations are more likely to think about communication from the audience perspective, rather than purely from the management perspective. The case studies offer readers a firm understanding of ways to implement and measure communication in daily practice. Effective communication requires planning and this book, with its focus on the US, Latin America, and emerging markets, will guide readers in using communication in the alignment of corporate and employee needs. Back Cover Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals. Companies of all sizes are looking for ways to boost communication, recognizing its impact on key business outcomes, such as productivity and profitability. This book offers fresh insights about opportunities to improve the quality of employee communications based on employees needs. It highlights the importance of simple, jargon-free communication that focuses on dialogue and content. High-performing organizations are more likely to think about communication from the audience perspective, rather than purely from the management perspective. The case studies offer readers a firm understanding of ways to implement and measure communication in daily practice. Effective communication requires planning and this book, with its focus on the US, Latin America, and emerging markets, will guide readers in using communication in the alignment of corporate and employee needs. Author Biography Gail S. Thornton, a global communications executive with international experience in pharmaceuticals, now maintains a consulting practice in pharmaceuticals/health care and biotechnology. Viviane Mansi is global head of corporate communications and branding for Votorantim Cimentos, one of the largest cement companies in the world, headquartered in Brazil.Bruno Carramenha is a professor of communication and public relations at leading universities in Brazil and also a consultant in organizational culture and communications issues. Thatiana Cappellano is a communications and public relations consultant, who works with major companies in Brazil concerning organizational culture and communications issues. Table of Contents 1. The incoherence of a solid organizational culture for liquid employees.- 2. Bodymedia theory: a value proposition for organizational culture.- 3. Organizational ethics: the challenges faced by communication and culture to change behaviours.- 4. Leadership communications with an appreciative approach in a participative culture.- 5. WhatsApp and the mediatization of informal communication in organizations.- 6. Diversity Management: an overlook on Brazils largest companies.- 7. Behind every engagement there is always a good story.- 8. Employer branding, employee value proposition and employee experience: New approaches for people management in organizations.- 9. Internal Communications Flourishes at the Grassroots: The Growing Importance of Managers in Employee Engagement.- 10. Work, motivation and Monday mornings.- 11. Building trust from the inside out: employees and their power of influence, by DanielaSandrini Bittencourt Ferreira.- 12. Leadership communications, dialogue and communications areas: new paths for employee communications, by Viviane Regina Mansi.- 13. Social Team Building as a practice of corporate values to achieve engagement.- 14. Humanized employee communications: the possible contributions of public relations in the BIOFAST Group experience.- 15. Employee Communications Management: the role of planning and communication channels.- 16. The maturity matrix for employee communications: paving the way for a new model of organizational communications.- 17. Planning and Measurement: Propositions for the Strategic Work of Employee Communications.- 18. Communications measurement as a key-factor for organizational strategy success.- 19. On the Imperative of Planning Employee Communications: Theoretical Considerations and the Case Study of Vale.- Chapter 20. Simplification to drive relevance: GEs moment of lettinggo.- 21. Communications agencies in practice: reflections and stories from working with clients in employee communications projects.- 22. On employee communications channels and campaigns.- 23. Corporate mobile communication: challenges and reflections in an environment of connected employees.- 24. An employee communications strategy to support the launch of a new business strategy.- 25. Rituals and the leaderships: cases of strategic use of communication campaigns for the employees. Feature Offers mulitple points of view from 27 contributors Discusses key organizational communications goals such as effective employee performance feedback and motivation Examines why companies that are highly effective at communication are likely to outperform their peers Each section has case studies to demonstrate the importance of effective employee communication Details ISBN3319978934 Publisher Springer International Publishing AG Language English Edition 1st ISBN-10 3319978934 ISBN-13 9783319978932 Format Hardcover Imprint Springer International Publishing AG Subtitle Building a Culture of Engagement Place of Publication Cham Country of Publication Switzerland Translated from Portuguese Edited by Viviane Regina Mansi Year 2018 DEWEY 658.315 Pages 321 Illustrations 13 Illustrations, black and white; XXIX, 321 p. 13 illus. Publication Date 2018-10-18 Short Title Strategic Employee Communication DOI 10.1007/978-3-319-97894-9 Author Thatiana Cappellano Edition Description 1st ed. 2019 Alternative 9783030074227 Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:127851574;

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