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Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

Description: Strategic Brand Management: Creating and Sustaining Brand Equity Long Term by Kapferer, Jean-Noel Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less

Price: 8.12 USD

Location: Aurora, Illinois

End Time: 2025-01-19T22:57:20.000Z

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Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

Item Specifics

Return shipping will be paid by: Seller

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

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Binding: Paperback

Book Title: Strategic Brand Management

Weight: 1 lbs

Product Group: Book

IsTextBook: No

Number of Pages: 320 Pages

Language: English

Publication Name: Strategic Brand Management : Creating and Sustaining Brand Equity Long Term

Publisher: Kogan Page, The Limited

Publication Year: 1997

Item Height: 1.3 in

Subject: Consumer Guides, Marketing / General

Item Weight: 25.3 Oz

Type: Not Available

Subject Area: Référence, Business & Economics

Author: Jean-Noël Kapferer

Item Length: 9.3 in

Item Width: 6.1 in

Format: Trade Paperback

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