Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Storytelling In Virtual Worlds: How To Reach Consumers In The High-Growth Gaming And Esports MarketISBN13:9781119855361ISBN10:1119855365Author:Stringfield, Jonathan (Author)Description:Storytelling In Virtual Worlds Is The Essential Guide For Marketers And Business Executives Who Seek To Fast-Track Their Understanding Of Gaming And Esports, Which Are Among The Largest And Fastest-Growing Consumer Entertainment Platforms Yet Remain Largely Opaque To Decision Makers Across All Industries With An Emphasis On Marketing Opportunities And Broader Education Around Both The Gaming Industry And Consumer Behaviors Therein, This Book Creates A Roadmap To Understanding And Navigating Three Key Misconceptions: Understanding Who Plays Games And Why, Understanding How Modern Games Are Created And Oriented Around The Growing World Of Esports, And Where Can Brands Get Involved In A Smart Way With The Modern Gaming Ecosystem Storytelling In Virtual Worlds Will Serve An Urgently Growing Need In The Business Industry Based Upon Empirically Backed Insider Information (From Someone Who Is Both An Executive In The Gaming Industry, And A Lifelong Gamer And Trained Sociologist Who Is Intimately Aware Of The Culture Of Gaming) Binding:Hardcover, HardcoverPublisher:WileyPublication Date:2022-07-26Weight:0 lbsDimensions:Number of Pages:256Language:English
Price: 21.55 USD
Location: USA
End Time: 2024-10-25T15:38:42.000Z
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Book Title: Get in the Game : How to Level Up Your Business with Gaming, Esports, and Emerging Technologies
Item Length: 9.2in
Item Height: 1.1in
Item Width: 6.1in
Author: Jonathan Stringfield
Format: Hardcover
Language: English
Topic: Consumer Behavior, E-Commerce / Internet Marketing, Economics / General, New Business Enterprises
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2022
Genre: Business & Economics
Item Weight: 15.2 Oz
Number of Pages: 256 Pages
