Description: Rethinking UsersThe Design Guide to User Ecosystem Thinking Author(s): Michael Youngblood, Benjamin Chesluk, Nadeem Haidary Format: Hardback Publisher: BIS Publishers B.V., Netherlands Imprint: BIS Publishers B.V. ISBN-13: 9789063695811, 978-9063695811 Synopsis Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of 'the user' is incomplete and based on outdated notions. These notions of simple, direct relationships between people and products are no longer valid in today's complex, technologically interconnected world. This fun and practical book with a set of cards will change the way readers think about users. Rethinking Users introduces a radical new approach that questions some of our most fundamental ideas about the nature of user experience. It points to new opportunities to create products and services that help users in new ways. The book includes a deck of user archetype cards and step-by-step team activities for unlocking new user-centered thinking and design inspiration. For designers, design researchers, strategists, innovators, product managers, and entrepreneurs in almost any field.
Price: 19.82 GBP
Location: Aldershot
End Time: 2024-12-01T09:55:38.000Z
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Book Title: Rethinking Users
Item Height: 210 mm
Item Width: 148 mm
Author: Benjamin Chesluk, Michael Youngblood
Publication Name: Rethinking Users: the Design Guide to User Ecosystem Thinking
Format: Hardcover
Language: English
Publisher: Bis Publishers B.V.
Subject: Economics, Marketing, Business
Publication Year: 2020
Type: Textbook
Number of Pages: 112 Pages
