Red Lobster Matchbook Red and White Atlas Match Corp. 1988-1995

Description: Red Lobster Matchbook Red and White Produced by Atlas Match Corp. 1988-1995 (uses the Red Lobster logo and type face from this period) Atlas and its subsidiaries, Atlantis and Eddy Match, manufacture and distribute a variety of consumer and promotional products. We offer the highest-quality book matches, box matches, coasters and other great items. Excellence in manufacturing has enabled us to become the last producer of promotional matches in North America as well as the only US-owned producer of paperboard beverage coasters in America. We serve thousands of quality minded organizations who rely on us to deliver unique, high-impact products.Atlas Match Corp. by Mike Prero Although not one of the great giants of yesteryear, such as a Diamond or Ohio, Atlas Match Corp. is of special interest to collectors today because it is one of only three domestic manufacturers left in the country [the other two being Diamond and D.D. Bean & Sons]. First, to rule out any confusion, it should be noted that there have been three different manufacturers with the name of Altas. The first two (Atlas Match Co., 1900-1906?, and Atlas Match Co., 1932-1937) were both New Jersey- based companies and have no relationship to the third and latest Atlas, which appeared in Texas, in 1960. The company was founded by Robert Alberts, Charles Williams, and Jerome Bamberger, all former employees of Universal. Beginning in specialty advertising in 1960, Atlas grew to a $10 million operation by 1993. It was sold to A.H. Belo Corp. of Texas (the oldest continuously operated company in Texas...founded in 1842) in 1971. In 1981, it was sold to Atlas employees; the company then merged with Diamond in 1987. As of that date, Atlas/Diamond manufactured all boxes made in the US, whatever the manumark. Atlas was sold to Bradley Industries in September, 1994, although the sale was not supposed to affect Atlas production at all. In 1998, Canada’s Eddy Match Co. merged with Atlas, and in March, 1999, Eddy production moved from its Pembroke plant to the Atlas facility in Euless, Texas. Manumark and hobby history enthusiasts will also note that Atlas controlled Republic Match Co., located in Arlington, TX, as a subsidiary. Arlington, but is now in Euless, TX. Trademarks include: Atlas Four-Color (1965), Flame Out (self-extinguishing, ?), Lenticular (1974), Fragrance “lites” (insense matches), Atlas 45 (or Super 45) (1980), Lincote (Jute-type) (?), Carnival Board (?). Atlas also issued the first lenticular in 1974, the first 45-stick in 1980, and had already introduced its own Filigree-type in 1970. Notable issues from Atlas in the last several years include some flops and some successes. Notable flops were the new (and very attractive) ‘multi-faceted’ Foilite-type covers and the Classic Collectible Souvenir line. Why the former wasn’tfollowed through with is unknown to me. Perhaps the production process costs weren’t justified by the projected sales, but the covers, themselves, were certainly eye-catching! The Classic Collectible Souvenir line was a great idea, but, again, Atlas cancelled it almost as soon as collectors had even become aware of the covers. Recent “successes” might include Atlas’s Jutes. They’re very nice, esspecially the foil-imprinted ones, but to date there haven’t neen many of them. The really hot series from Atlas is the current Camel 30-strike singles which many collectors are going to extraordinary lengths to locate and obtain, over 1,600 so far, as I understand. I am on Ebay as a relaxing hobby. I enjoy the thrill of the hunt, researching the items and then offering them for sale at a reasonable price. I do everything possible to offer the item at a price that makes sense. Having said that, never hesitate to make an offer. Send me any questions you have. I don?t mark up my shipping and do everything possible to ship it the cheapest, fastest, safest way. I package well with good padding. Very happy to bundle items to help shipping costs (I sometimes catch it if you purchase multiple items) but please be sure to ask me to bundle to ensure I see it!

Price: 1 USD

Location: Appleton, Wisconsin

End Time: 2024-05-13T11:48:09.000Z

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