Description: This book is a valuable resource for anyone interested in the principles of marketing. It covers a wide range of topics, including general marketing strategies and tactics, all illustrated with clear and concise language. The authors, Philip Kotler and Gary Armstrong, have provided a comprehensive guide to the field, making it an essential read for students and professionals alike. The book is in hardcover format and measures 11 inches in length and 8.7 inches in width, with a weight of 63.8 ounces. It was published in 1995 by Prentice Hall PTR and is written in English. The book is perfect for anyone interested in business and economics, with a focus on marketing principles and strategies.
Price: 115.3 USD
Location: Mechanicsville, Virginia
End Time: 2024-12-20T19:21:18.000Z
Shipping Cost: 6.13 USD
Product Images
Item Specifics
All returns accepted: ReturnsNotAccepted
Edition: 7
Book Title: Principles of Marketing
Language: English
Publisher: Prentice Hall PTR
Topic: Marketing / General
Publication Year: 1995
Illustrator: Yes
Genre: Business & Economics
Item Weight: 63.8 Oz
Item Length: 11 in
Author: Philip Kotler, Gary Armstrong
Item Width: 8.7 in
Format: Hardcover
