Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Practical Text Analytics: Interpreting Text And Unstructured Data For Business IntelligenceISBN13:9780749474010ISBN10:0749474017Author:Struhl, Steven (Author)Description:Bridging The Gap Between The Marketer Who Must Put Text Analytics To Use And Data Analysis Experts, Practical Text Analytics Is An Accessible Guide To The Many Advances In Text Analytics It Explains The Different Approaches And Methods, Their Uses, Strengths, And Weaknesses, In A Way That Is Relevant To Marketing Professionals Each Chapter Includes Illustrations And Charts, Hints And Tips, Pointers On The Tools And Techniques, Definitions, And Case Studiesexamples Consultant And Researcher Steven Struhl Presents The Process Of Text Analysis In Ways That Will Help Marketers Clarify And Organize The Confusing Array Of Methods, Frame The Right Questions, And Apply The Results Successfully To Find Meaning In Any Unstructured Data And Develop Effective New Marketing Strategies Binding:Paperback, PaperbackPublisher:Kogan PagePublication Date:2015-07-28Weight:0.8 lbsDimensions:0.6'' H x 9.2'' L x 6.1'' WNumber of Pages:272Language:English
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Book Title: Practical Text Analytics: Interpreting Text And Unstructured...
Item Length: 9.2in
Item Height: 0.5in
Item Width: 6.1in
Author: Steven Struhl
Publication Name: Practical Text Analytics : Interpreting Text and Unstructured Data for Business Intelligence
Format: Trade Paperback
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2015
Series: Marketing Science Ser.
Type: Textbook
Item Weight: 14.7 Oz
Number of Pages: 272 Pages
