Practical Marketing for the Academic Library by Stephanie Espinoza Villamor (Eng

Description: Practical Marketing for the Academic Library by Stephanie Espinoza Villamor, Kimberly Shotick This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice.In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited.While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution. FORMAT Paperback LANGUAGE English CONDITION Brand New Author Biography Stephanie Espinoza Villamor is an eLearning librarian at the College of Southern Nevada.Kimberly Shotick is the student success librarian and an assistant professor at Northern Illinois University. Table of Contents PrefaceIntroductionChapter 1. Building Your TeamFormal Teams2Informal Teams4Best Practices for Building Teams6Establishing Your Scope7Affective Team Leadership9Quick Tips10From the Field10References13Chapter 2. Defining Your AreasWhat Does Marketing Mean to You?16Types of Communication17Print Communication18Digital Communication18Human Communication20Types of Outreach20Segmentation23Quick Tips26From the Field26References29Chapter 3. Marketing for the MindWhy Market Resources and Services?32Identifying Your Audience33Marketing Resources34Physical Resources34Electronic Resources39Marketing Services40Enable Academic Success41Facilitate Information Access42Transform Scholarly Publishing42Quick Tips44From the Field44From the Field46References48Chapter 4. Marketing from the HeartEmpathy and Student Needs52Benefits54Sharing Stories58Giving Back60Caring about Concerns62Quick Tips63From the Field63From the Field66References68Chapter 5. Diversity, Equity, and InclusionDefinitions72Diversity72Equity73Inclusion74Diversity and Marketing74Libraries and Dei75DEI in Marketing Teams76Marketing with Sensitivity and Awareness78A Note on Universal Design81What You Can Do Right Now82Quick Tips83From the Field84From the Field86References89Chapter 6. Assessing the ProgramWhat Is Library Marketing Assessment?93Creating Measurable Outcomes95Assessing Marketing Efforts96Assessment Methods97Best Practices100Reporting and Acting on Your Data103Quick Tips104From the Field105References107Chapter 7. Marketing to Faculty, Staff, and AdministrationDefinitions109Why Market to Faculty and Staff?111How Can We Market to Faculty and Staff?112Marketing to Administration116Quick Tips117From the Field118References121ConclusionIndex Review Library workers responsible for outreach and engagement often find themselves tackling marketing and communications activities to promote their programs. This book provides innovative and relevant ideas along with practical advice for building a team, reaching your audience through meaningful messaging, and assessing your efforts. * Rosan Mitola, Head, Educational Initiatives, University of Nevada, Las Vegas University Libraries *In a time when its all too easy to focus on technologies, logistics, and best practices, this book goes beyond that to put empathy and humanity at the center of marketing in libraries. Elegantly bridging the gap between thorough research and practical applications, there is something in here for everyone-from graduate students just exploring the field to seasoned professionals. * Mara L. Thacker, South Asian Studies and Global Popular Culture Librarian, Editor of the Journal of Library Outreach and Engagement *This practical guide offers a holistic examination of how marketing can be applied to academic libraries. Villamor and Shotick incorporate ideas not included in other library marketing books such as empathy, diversity, equity, and inclusion, all within the context of the COVID-19 pandemic. Finally, they offer "real world" marketing case studies from different libraries and provide assessments with measurable outcomes. A very engaging and interesting read. Highly recommended! * Mark Aaron Polger, Coordinator of Library Outreach, College of Staten Island, City University of New York (CUNY) *This readable volume will be most useful for library school students and those new to marketing work. Recommended. Graduate students and professionals. * Choice * Promotional This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. Long Description In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution. Details ISBN1440872228 Author Kimberly Shotick Language English ISBN-10 1440872228 ISBN-13 9781440872228 Format Paperback Imprint Libraries Unlimited Inc Place of Publication Englewood Country of Publication United States Year 2022 Publication Date 2022-05-24 NZ Release Date 2022-05-24 US Release Date 2022-05-24 UK Release Date 2022-05-24 Audience Age 7-17 Pages 158 Publisher Bloomsbury Publishing Plc DEWEY 021.7 Audience Professional & Vocational AU Release Date 2022-05-23 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:142435256;

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