Description: Political Campaign Communication : Principles and Practices, Paperback by Denton, Robert E., Jr.; Voth, Ben; Trent, Judith S.; Friedenberg, Robert V., ISBN 1538171449, ISBN-13 9781538171448, Brand New, Free shipping in the US The tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary political campaigns. The authors draw on a host of examples involving political campaigns at local, statewide, and national levels to illustrate all aspects of campaign communication, from forms of public address to buttons, yard-signs, and billboards, to traditional media and the use of internet and social media platforms. Throughout the volume they draw on communication theories to clearly explain contemporary political campaign practices. Updated to reflect the most recent practices and events from the 2020 presidential campaign, th also considers journalistic practices and ethical considerations of today. Features of the tenth edition:Includes examples and data from the 2020 election cycleUpdated and expanded discussion of social media platforms and practicesIncreased art and graphics program to engage students and increase information retentionExpanded discussion of the history, practice, and state of journalism todayNew chapter on local elections and offices
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Book Title: Political Campaign Communication : Principles and Practices
Number of Pages: 480 Pages
Publication Name: Political Campaign Communication : Principles and Practices
Language: English
Publisher: Rowman & Littlefield Publishers, Incorporated
Subject: Political Process / Campaigns & Elections, Communication Studies, Media Studies, General
Item Height: 1.4 in
Publication Year: 2023
Item Weight: 29.7 Oz
Type: Textbook
Item Length: 10.1 in
Author: Ben Voth, Robert E. Denton Jr., Robert V. Friedenberg, Judith S. Trent
Subject Area: Political Science, Language Arts & Disciplines, Social Science
Item Width: 7.1 in
Format: Trade Paperback
