Description: Persuasion : Theory and Research, Paperback by O'Keefe, Daniel J., ISBN 1452276676, ISBN-13 9781452276670, Like New Used, Free shipping in the US This text outlines the social-scientific theory and research on persuasive communication. It address the concept of persuasion, attitude assessment and change, the relationship of attitudes and behavior, and the assessment of persuasive effects; theoretical perspectives like functional approaches to attitude, belief-based models of attitude, cognitive dissonance theory, and the elaboration likelihood model; and research on persuasive effects and communicator, message, and receiver factors. Revised, this edition has new coverage of narrative persuasion and reactance, new chapters on stage models of behavior change and social judgment theory, revised discussion of the theories of reasoned action and planned behavior, emphasis on the importance of adapting persuasive messaging to the audience, and new review questions in each chapter. Annotation ©2015 Ringgold, Inc., Portland, OR ()
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Book Title: Persuasion : Theory and Research
Number of Pages: 408 Pages
Language: English
Publication Name: Persuasion : Theory and Research
Publisher: SAGE Publications, Incorporated
Item Height: 0.6 in
Publication Year: 2015
Subject: Communication Studies, General
Item Weight: 21.4 Oz
Type: Textbook
Author: Daniel J. O′Keefe
Subject Area: Language Arts & Disciplines, Psychology
Item Length: 9.1 in
Item Width: 7.4 in
Format: Trade Paperback
