Our Masters' Voices: The Language and Body-language of Politics by Max Atkinson

Description: Our Masters' Voices by Max Atkinson First Published in 1984. Routledge is an imprint of Taylor & Francis, an informa company. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description First published in 1984. For those who have heard Max Atkinson expounding his theses about the nature of stimulus and response for political speakers seeking applause, have their political lives transformed. They cannot go to a public meeting without listening for the antitheses and the triads that, when properly delivered, guarantee applause and, in the right circumstances, television coverage. Oratory is an ancient art. Demosthenes, Cicero and Quintillian offered instruction in the art of holding audiences and winning sympathetic reaction from them. But they did not have the advantage of modern technology to analyse systematically why particular styles or tricks worked. Oratory was a major academic subject for 2000 years. But over the last three centuries criticism has moved from the spoken to the written word. Now Max Atkinson has tried to redress the balance. He has added a new dimension to the appreciation of current politics. Author Biography Max Atkinson, M. Atkinson Table of Contents Preface 1 Politicians in need of attention 2 Appreciation in the usual manner 3 Claptrap 4 Charisma 5 Quotability 6 Televisuality Review `Max Atkinson presents a neat blend of applied political psychology and communications theory that is bound to be read closely in the corridors of power. His study of the art of effective political persuasion will revolutionize - for the better - political communications in Britain. - Robert Worcester. Chairman, MORI (Market and Opinion Research International Ltd) Long Description First published in 1984. Routledge is an imprint of Taylor & Francis, an informa company. Details ISBN1138130168 Year 2015 ISBN-10 1138130168 ISBN-13 9781138130166 Format Hardcover Publication Date 2015-09-29 Pages 224 Imprint Routledge Place of Publication London Country of Publication United Kingdom Publisher Taylor & Francis Ltd Author Max Atkinson Short Title OUR MASTERS VOICES Language English Media Book DEWEY 808.51 Illustrations black & white illustrations Subtitle The Language and Body-language of Politics UK Release Date 2015-09-29 AU Release Date 2015-09-29 NZ Release Date 2015-09-29 Alternative 9780415018753 Audience Tertiary & Higher Education We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:134453110;

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