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Publication Name: Rowman & Littlefield Publishers, Incorporated
Publisher: Free Press
Topic: Marketing / Research
Book Title: Meta-Analysis in Marketing : Empirical Generalizations of Response Models
Publication Year: 1986
Number of Pages: 144 Pages
Language: English
Genre: Business & Economics
Item Weight: 16 Oz
Author: Donald R. Lehmann, John U. Farley
Format: Hardcover