Description: Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions. Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems including market analysis, media analysis, and media strategy. Please ask any and all questions before bidding. I do combine shipping.
Price: 1 USD
Location: Eldon, Missouri
End Time: 2025-01-17T13:46:12.000Z
Shipping Cost: 6.38 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Subject Area: media planning
Title: Media Planning Workbook, 5th Edition
MPN: na
Subject: Media, Planning
Series: none
Unit Type: Unit
Educational Level: Adult & Further Education, Vocational School
Personalized: No
Level: Beginner
Features: Fifth Edition
Country/Region of Manufacture: United States
Unit Quantity: 1
Number of Pages: 206
Item Length: 10.7in
Item Height: 0.5in
Item Width: 8.3in
Author: William B. Goodrich, Jack Z. Sissors
Publication Name: Media Planning
Format: Trade Paperback
Language: English
Publisher: McGraw-Hill Companies, T.H.E.
Publication Year: 2001
Type: Textbook
Item Weight: 16.8 Oz
