Description: Masters of Disaster : The Ten Commandments of Damage Control, Paperback by Lehane, Christopher; Fabiani, Mark; Guttentag, Bill, ISBN 113727896X, ISBN-13 9781137278968, Brand New, Free shipping in the US Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisisdoesn't have to be the make-or-break moment of your career. For those of us that aren't natural spin doctors, it's hard to resist the impulse to cover your tracks, lie, or act like nothing happened. But resist you must. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.
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Book Title: Masters of Disaster : the Ten Commandments of Damage Control
Number of Pages: 256 Pages
Language: English
Publisher: St. Martin's Press
Topic: Marketing / General, Public Relations, Decision-Making & Problem Solving
Item Height: 0.7 in
Publication Year: 2014
Genre: Business & Economics
Item Weight: 15.9 Oz
Author: Bill Guttentag, Mark Fabiani, Christopher Lehane
Item Length: 9.4 in
Item Width: 7 in
Format: Trade Paperback