Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Marketing/Planning Library And Information Services, 2Nd EditionISBN13:9781563086120ISBN10:1563086123Author:Weingand, Darlene E. (Author)Description:Framing Sound Marketing Principles Within The Context Of Customer Service, Weingand Demonstrates How Current Marketing Ideas And Strategies Can Contribute To Effective Library And Information Center Management This New Edition Of Weingand's Practical Handbook Gives A Broad Overview Of The Entire Marketingplanning System-From A Working Definition Of Marketing, Creating A Marketing Team, And Developing A Mission To Conducting A Marketing Audit, Setting Goals, Creating An Action Plan, Designing And Pricing The Product, Connecting To Customers, Promoting Services, And Evaluating The End Result In Each Of These Areas, Weingand Has Updated The Information, Added New Scenarios And Figures, Even Restructured Some Of The Concepts Special Attention Is Given To The Relationship Between The Library's Mission And Vision, And A More Thorough Discussion Of Budgetary Considerations Is Offered A New Chapter That Focuses On The Future And The Library's Role In The Next Millennium Concludes The Work This Basic G Binding:Hardcover, HardcoverPublisher:LIBRARIES UNLIMITED INCPublication Date:1999-10-15Weight:1.03 lbsDimensions:0.74'' H x 9.57'' L x 6.37'' WNumber of Pages:187Language:English
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Location: USA
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Book Title: Marketing/Planning Library And Information Services, 2Nd Edi...
Item Length: 9in
Item Height: 0.5in
Item Width: 6in
Author: Darlene E. Weingand
Publication Name: Marketing/Planning Library and Information Services
Format: Hardcover
Language: English
Features: Revised
Publisher: Bloomsbury Publishing USA
Publication Year: 1999
Type: Textbook
Item Weight: 15.9 Oz
Number of Pages: 187 Pages
