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Location: Reno, Nevada
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Special Attributes: EX-LIBRARY
Publication Name: Prentice Hall PTR
Edition: 2
Book Title: Marketing Strategy and Competitive Positioning
Number of Pages: 496 Pages
Language: English
Publisher: Prentice Hall PTR
Topic: Marketing / General
Item Height: 0.9 in
Publication Year: 1998
Illustrator: Yes
Genre: Business & Economics
Item Weight: 28.5 Oz
Author: John A. Saunders, Graham J. Hooley, Nigel F. Piercy
Item Length: 9.2 in
Item Width: 6.7 in
Format: Trade Paperback