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Marketing Strategy : A Decision Focused Approach Paperback

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Marketing Strategy : A Decision Focused Approach PaperbackMarketing Strategy : A Decision Focused Approach Paperback

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Book Title: Marketing Strategy : A Decision Focused Approach Paperback

Number of Pages: 368 Pages

Publication Name: Marketing Strategy : a Decision Focused Approach

Language: English

Publisher: McGraw-Hill Higher Education

Publication Year: 2007

Subject: Marketing / General

Item Height: 0.6 in

Item Weight: 1.4 Oz

Type: Textbook

Author: Orville C. Walker, John W. Mullins

Subject Area: Business & Economics

Item Length: 9.9 in

Item Width: 8 in

Format: Trade Paperback

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