Description: This is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
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Location: Chula Vista, California
End Time: 2024-11-21T03:18:40.000Z
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Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Publication Year: 2014
Type: Textbook
Narrative Type: Nonfiction
Genre: Economics, Management
Topic: Marketing
Publisher: Pearson Education India
Edition: 15
Book Title: Marketing Management
Number of Pages: 870 Pages
Language: English
Author: Kevin Lane Keller, Phillip Kotler
Format: Trade Paperback