Description: Marketing Database Analytics : Transforming Data for Competitive Advantage, Paperback by Banasiewicz, Andrew D., ISBN 0415657881, ISBN-13 9780415657884, Like New Used, Free shipping in the US Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully. Focusing specifically on quantitative marketing metrics, th:Covers the full spectrum of marketing analytics, from the initial data setup and exploration, to segmentation, behavioral predictions and impact quantificationEstablishes the importance of database analytics, integrating both business and marketing practiceProvides a theoretical framework that explains the concepts and delivers techniques for analyzing dataIncludes cases and exercises to guide students’ learning Banasiewicz integrates his knowledge from both his academic training and professional experience, providing a thorough, comprehensive approach that will serve graduate students of marketing research and analytics well.
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Book Title: Marketing Database Analytics : Transforming Data for Competitive
Number of Pages: 400 Pages
Publication Name: Marketing Database Analytics : Transforming Data for Competitive Advantage
Language: English
Publisher: Routledge
Subject: Marketing / General, Databases / General, Marketing / Research
Item Height: 0.9 in
Publication Year: 2013
Item Weight: 25.6 Oz
Type: Textbook
Author: Andrew D. Banasiewicz
Item Length: 9.6 in
Subject Area: Computers, Business & Economics
Item Width: 6.9 in
Format: Trade Paperback
