Marketing Across Cultures in Asia: A Practical Guide by Richard R. Gesteland (En

Description: Marketing Across Cultures in Asia by Richard R. Gesteland, George F. Seyk Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Publisher Description A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. With useful information and real-world examples, the text is based on the two authors 35 years of combined hands-on experience of managing, marketing and negotiating in Asia. The first section offers basic guidelines for marketing in Asia. There is discussion of the critical subjects which are important to success or failure in the region - including planning, research, product and pricing decisions, legal issues, and contract negotiation. A special focus is made on sales channel alternatives and development - including important selection criteria and management techniques. Part two offers international marketers down-to-earth guidance on how to conduct successful negotiations in Japan, South Korea, China, Philippines, Indonesia, Malaysia, Singapore, Thailand, Vietnam, Myanmar, Bangladesh and India. Readers should learn how to build effective relationships with potential business partners, anticipate Asian counterparts bargaining styles and avoid common negotiating mistakes. Author Biography George F. Seyk is a practicing international executive with over 18 years experience managing sales channels in Asia - including positions as Managing Director of Korea and Country Manager of Japan. He has practical experience in distribution management, joint venture and subsidiary development as well as contract and licensing negotiation. Richard R. Gesteland spent 30 years as an international manager - including three expatriate assignments in Asia - before founding the Global Management consultancy in 1994. Since then he has trained thousands of business people and international marketing students in Europe, Latin America, the Asia-Pacific region and the USA in how to reach agreement across cultures. Details ISBN 8763000946 ISBN-13 9788763000949 Title Marketing Across Cultures in Asia Author Richard R. Gesteland, George F. Seyk Format Hardcover Year 2002 Pages 220 Publisher Copenhagen Business School Press GE_Item_ID:76465011; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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End Time: 2024-12-17T04:41:25.000Z

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