Luxury Marketing, Sustainability and Technology: The Future of Luxury Management

Description: Luxury Marketing, Sustainability and Technology by Park Thaichon, Sara Quach Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management. FORMAT Hardcover CONDITION Brand New Publisher Description Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing.Through a range of empirical and theoretical contributions, this book offers clear insights into relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice.This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, and fashion management, as well as innovation management and sustainability. Author Biography Park Thaichon is the Australian most published author (marketing) by SciVal Scholarly Output in Australia over the period 2017 to >2022 and 2019 to >2022. Parks research, teaching, and consulting focus are on digital marketing, technology, relationship marketing, and consumer behaviour. He is open to research collaboration, consulting projects, and commercial research. He has been working with organizations such as Australia-ASEAN Council, the Commonwealth Scientific and Industrial Research Organisation (CSIRO), AGL Energy Ltd, True Corporation Ltd, Nhon Trach New Industry City Ltd, among others.Sara Quach has been recognized as the Rising Star in the Marketing Discipline 2020 by The Australian. Sara has published over 40 A-ranked journal articles since 2015 (ABDC). Her research has been published in leading marketing journals including but not limited to the Journal of the Academy of Marketing Science, Industrial Marketing Management, the European Journal of Marketing, the Journal of Business Research, the Journal of Retailing and Consumer Services, the Journal of Business and Industrial Marketing, the Journal of Strategic Marketing, and Marketing Intelligence and Planning. Table of Contents 1. Luxury Marketing and Sustainability in the South Asian ContextNirma Sadamali Jayawardena, Sara Quach, Charitha Harshani Perera, Park Thaichon, and Narayanage Jayantha Dewasiri2. Digital Technologies in Luxury Industry: Identifying the Future Aspects of Luxury Brand ManagementMd. Abdul Alim, Park Thaichon, Sara Quach, Scott Weaven, and Tusher Ghosh3. Ethical and sustainability issues of artificial intelligence (AI) in the luxury industryLars-Erik Casper Ferm, Sara Shawky, Park Thaichon, and Sara Quach4. Luxury brands and pro-environmental behaviour through commitment: the (un)awareness perspectiveNadezhda Lisichkova and Cecilia Lindh5. Attention toward Sustainability in Premium Food Packaging: An Eye Tracking Study on Red MeatReyhane Hooshmand, Billy Sung, Joo Hee Kim, and Felix Septianto6. Exploring the role of sustainable organic food consumption and the role of organic food as a luxury product: A case study in Nepal Udgam Mishra, Nirma Sadamali Jayawardena, and Park Thaichon7. Assessing the impact of Sustainability News clips on fast-fashion brands purchase intention: A neuromarketing studyNicolas Hamelin and Monica Chaudhary8. The present and future of the luxury-sustainability paradoxKevin Teah, Isaac Cheah, and Anwar Sadat Shimul9. Localized luxury and luxury marketing: Meaning makings of Chinese luxury brandTing Jin, Wei Shao, and Park Thaichon10. Luxury marketing within a Chinese consumers perspective: Local versus global luxury brand consumptionTing Jin, Wei Shao, and Park Thaichon Details ISBN1032342919 Publisher Taylor & Francis Ltd Year 2023 ISBN-10 1032342919 ISBN-13 9781032342917 Format Hardcover Publication Date 2023-06-09 UK Release Date 2023-06-09 Author Sara Quach Subtitle The Future of Luxury Management Place of Publication London Country of Publication United Kingdom Edited by Sara Quach AU Release Date 2023-06-09 NZ Release Date 2023-06-09 Illustrations 14 Tables, black and white; 11 Line drawings, black and white; 12 Halftones, black and white; 23 Illustrations, black and white Pages 194 Series Routledge Studies in Luxury Management DEWEY 658.87 Audience Tertiary & Higher Education Imprint Routledge Alternative 9781032342924 We've got this At The Nile, if you're looking for it, we've got it. 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