Description: Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights into relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, and fashion management, as well as innovation management and sustainability.
Price: 182.73 AUD
Location: Wiri
End Time: 2024-12-16T08:46:09.000Z
Shipping Cost: 1.92 AUD
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EAN: 9781032342917
UPC: 9781032342917
ISBN: 9781032342917
MPN: N/A
Format: Hardback, 194 pages
Author: Park Thaichon (Edited by)
Book Title: Luxury Marketing, Sustainability and Technology: T
Item Height: 1.3 cm
Item Length: 23.4 cm
Item Weight: 0.54 kg
Item Width: 15.6 cm
Language: Eng
Publisher: Taylor & Francis Ltd
