Description: Further DetailsTitle: Conversion OptimizationCondition: NewEAN: 9781449377564ISBN: 9781449377564Publisher: O'Reilly MediaFormat: PaperbackRelease Date: 12/14/2010Author: Khalid Saleh, Ayat ShukairyLanguage: EnglishISBN-10: 1449377564Description: How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to give your visitors the material they need to make a quick buying decision -- without driving them away through navigation or information overload. With this book, you'll examine various techniques for blending successful website sales approaches with the particular needs of your business and the people you want to attract. Based on the authors' years of experience in helping businesses bring customers to the online cash register, Conversion Optimization addresses every aspect of the process, from landing visitors to finalizing the sale. This book will help you increase the buyer to visitor ratio significantly, whether you're involved with marketing at a large e-commerce site or manage a modest online operation. * Walk through the different stages of a sale * Determine what to include on the landing page * Get methods for dealing with different kinds of customers * Learn ways of testing which approaches work * Evaluate which tools matter most in particular contextsCountry/Region of Manufacture: USGenre: Business & FinanceSubtitle: Converting Your Website Visitors into CustomersType: E-commerceItem Length: 17mmItem Height: 233mmRelease Year: 2010 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Conversion Optimization
Title: Conversion Optimization
EAN: 9781449377564
ISBN: 9781449377564
Release Date: 12/14/2010
Release Year: 2010
ISBN-10: 1449377564
Country/Region of Manufacture: US
Genre: Business & Finance
Subtitle: Converting Your Website Visitors into Customers
Number of Pages: 268 Pages
Language: English
Publication Name: Conversion Optimization : the Art and Science of Converting Prospects to Customers
Publisher: O'reilly Media, Incorporated
Item Height: 0.8 in
Publication Year: 2010
Subject: Web / Design, Web / Search Engines, Sales & Selling / General, Marketing / Direct, E-Commerce / General (See Also Computers / Electronic Commerce)
Item Weight: 13.8 Oz
Type: Textbook
Item Length: 9.1 in
Subject Area: Computers, Business & Economics
Author: Ayat Shukairy, Khalid Saleh
Item Width: 7 in
Format: Trade Paperback
