Introduction to Strategic Management, Operations and Logistics [Paperback]

Description: This book is intended for those who are conducting their first systematic study of strategic management. In addition to the introductory concepts in management, the book focuses on the classic concepts of strategy. The text also addresses strategy from a more global perspective, introducing other topics that give a more comprehensive understanding of the firm and that are extremely relevant to strategy, namely marketing, management accounting, operations management and logistics management.

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EAN: 9780359127535

UPC: 9780359127535

ISBN: 9780359127535

MPN: N/A

Book Title: Introduction to Strategic Management, Operations

Item Length: 24.6 cm

Publisher: Lulu.Com

Publication Year: 2018

Subject: Business

Item Height: 246 mm

Number of Pages: 134 Pages

Language: English

Publication Name: Introduction to Strategic Management, Operations and Logistics

Item Weight: 254 g

Type: Textbook

Author: Joao Catarino

Item Width: 189 mm

Format: Paperback