Description: International Communications Strategy : Developments in Cross-Cultural Communications, PR and Social Media, Hardcover by Cambie, Silvia; Ooi, Yang-may, ISBN 074945329X, ISBN-13 9780749453299, Brand New, Free shipping in the US Cambié is a cross-cultural communicator who specializes in business journalism and international trade, and she teams with independent writer and social media expert Ooi to examine current international communications issues prompted by globalization, offshoring and emerging-market multi-nationals. Written for communications and PR practitioners in global markets, this volume provides practical advice on how to engage stakeholders in different parts of the world through online and offline communication strategies. The authors also use case studies to emphasize the importance of social media and Internet cultures in the strengthening of international partnerships. Annotation ©2009 Book News, Inc., Portland, OR ()
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Book Title: International Communications Strategy : Developments in Cross-Cul
Number of Pages: 240 Pages
Language: English
Publication Name: International Communications Strategy : Developments in Cross-Cultural Communications, PR and Social Media
Publisher: Kogan Page, The Limited
Subject: Leadership, Business Communication / General, Communication Studies, Public Relations
Item Height: 0.7 in
Publication Year: 2009
Type: Textbook
Item Weight: 18.1 Oz
Subject Area: Language Arts & Disciplines, Business & Economics
Item Length: 9.5 in
Author: Yang-May Ooi, Silvia Cambié
Item Width: 6.4 in
Format: Hardcover
