Instagram Rules: The Essential Guide to Building Brands, Business and Community

Description: Instagram Rules by Jodie Cook Written by a social media marketing expert, and with 125 bite-sized entries, this is a practical guide about using Instagram to build business, brands and online communities. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Boost your business, grow an online community or promote a side-hustle with Instagram Rules.Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it effectively? Social media expert Jodie Cook breaks it down into 125 bite-sized rules, making Instagram an easy and efficient method for expanding your venture. Jodie takes you through the most important aspects of running a professional account - strategy, content, community, growth - and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size.Learn the dos and donts of post planning; developing a voice; identifying trends; driving a campaign; responding to engagement; and more. Create a personalised Instagram strategy, whatever your business is. Apply insight from interviews with successful users (from Ben & Jerrys and Papier, to freelancers and community groups) and Jodies own experience working with international brands, celebrities and small businesses. Read as a quick-fire reference or as a step-by-step guide or for effective, focused strategy.Whether youre a complete novice, short on time or want to improve your engagement - Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user. Author Biography Jodie Cook is founder of JC Social Media, an award-winning social media agency that works with international brands, celebrities and small businesses. Jodie was selected as one of Forbes Europe 30 Under 30 Social Entrepreneurs; is a regular commentator on social media; and has written over five books, including the 50 Great Ideas series (Instagram, Facebook, Twitter and Easy SEO) and Winning at Social Media and Stop Acting Like Youre Going to Live Forever. Table of Contents Introduction CHAPTER ONE: STRATEGIC APPROACHWhy be strategic?The four steps to building an effective strategyGoal-setting Interview: Holly Chapman, PapierProfile OptimisationBrand and Branding Interview: Kayleigh, OConnor, Tikiboo FitnessTone of VoiceCHAPTER TWO: CONTENTWhy does content matter so much?The four steps to creating great contentPost-planning Interview: Kathryn Griffin, Ben & JerrysCreating Great ContentCaptions and Hashtags Interview: Can AthamFinding New IdeasCHAPTER THREE: COMMUNITYWhat community meansThe four steps to building a communityUnderstanding Your Community Interview: Jess Reading, TentsileActive OutreachResponding to Engagement Interview: Sunny Oshan, FrenchiestoreEncouraging InteractionCHAPTER FOUR: GROWTHWhat growth meansThe four steps to achieving growthGaining TractionReaching New Audiences Interview: Elise Armitage, What The FabPaid AdvertisingMeasuring Results Interview: Carrie Green,Female Entrepreneur AssociationHEALTHFinal thoughtsIndexFurther readingAcknowledgements Long Description Essential for anyone wanting to take Instagram seriously. Alex Wood, Forbes Boost your business, grow an online community or promote a side-hustle with Instagram Rules. Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it effectively? Social media expert Jodie Cook breaks it down into 125 bite-sized rules, making Instagram an easy and efficientmethod for expanding your venture. Jodie takes you through the most important aspects of running a professional account - strategy, content, community, growth - and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size. * Learn the dos and donts of post planning; developing a voice; identifying trends; driving a campaign; responding to engagement; and more. * Create a personalised Instagram strategy, whatever your business is. * Apply insight from interviews with successful users (from Ben & Jerrys and Papier, to freelancers and community groups) and Jodies own experience working with international brands, celebrities and small businesses. * Read as a quick-fire reference or as a step-by-step guide or for effective, focused strategy. Whether youre a complete novice, short on time or want to improve your engagement - Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user. Details ISBN0711251762 Author Jodie Cook Short Title Instagram Rules Language English Year 2020 ISBN-10 0711251762 ISBN-13 9780711251762 Subtitle The Essential Guide to Building Brands, Business and Community Pages 256 DEWEY 658.872 UK Release Date 2020-10-27 Place of Publication London Country of Publication United Kingdom Illustrations 50 color photos AU Release Date 2020-10-27 Format Paperback Publication Date 2020-10-27 Audience General Publisher Quarto Publishing PLC NZ Release Date 2020-11-02 Imprint Frances Lincoln We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:130314857;

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