Iain Brown Mastering Marketing Data Science (Hardback)

Description: Further DetailsTitle: Mastering Marketing Data ScienceCondition: NewSubtitle: A Comprehensive Guide for Today's MarketersEAN: 9781394258710ISBN: 9781394258710Publisher: John Wiley & Sons IncFormat: HardbackRelease Date: 05/02/2024Description: Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science.Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns.Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science.Future-Ready Skills: Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape.Accessible Learning: Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative. Mastering Marketing Data Science is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown's voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable.Language: EnglishCountry/Region of Manufacture: USItem Height: 261mmItem Length: 187mmItem Width: 34mmItem Weight: 992gAuthor: Iain BrownGenre: Business & FinanceBook Series: Wiley and SAS Business SeriesTopic: Computing & InternetRelease Year: 2024 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.

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Location: 60502

End Time: 2024-11-23T10:21:55.000Z

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