Description: Humanizing Big Data : Marketing at the Meeting of Data, Social Science and Consumer Insight, Paperback by Strong, Colin, ISBN 0749472111, ISBN-13 9780749472115, Used Good Condition, Free shipping in the US Strong, a consumer researcher in the UK who has worked with global brands to shape their consumer strategies, explains how brands can use big data for marketing purposes to better understand the behavior of consumers. He examines how data is read and how to apply critical thinking to data collected from information technology systems, focusing on prediction and advertising. He proposes an alternative to the assumption that big data speaks for itself, and argues that companies need to use frameworks of human behavior to help apply and understand the complexity of that data, and describes the experience of the consumer in a data-mediated world, including personal analytics and privacy. Annotation ©2015 Ringgold, Inc., Portland, OR ()
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Book Title: Humanizing Big Data : Marketing at the Meeting of Data, Social Sc
Number of Pages: 224 Pages
Language: English
Publication Name: Humanizing Big Data : Marketing at the Meeting of Data, Social Science and Consumer Insight
Publisher: Kogan Page, The Limited
Subject: Marketing / General, Customer Relations, Consumer Behavior, Marketing / Research
Item Height: 0.6 in
Publication Year: 2015
Item Weight: 12.2 Oz
Type: Textbook
Author: Colin Strong
Item Length: 9.1 in
Subject Area: Business & Economics
Item Width: 6.1 in
Format: Trade Paperback
