Description: How to Brand Nations, Cities and Destinations : A Planning Book for Place Branding, Hardcover by Moilanen, Teemu; Rainisto, Seppo, ISBN 0230220924, ISBN-13 9780230220928, Like New Used, Free shipping in the US Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
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Location: Jessup, Maryland
End Time: 2024-11-24T18:44:34.000Z
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Book Title: How to Brand Nations, Cities and Destinations : A Planning Book f
Number of Pages: IX, 202 Pages
Publication Name: How to Brand Nations, Cities and Destinations : a Planning Book for Place Branding
Language: English
Publisher: Palgrave Macmillan The Limited
Item Height: 0.7 in
Publication Year: 2008
Subject: Marketing / General, Industries / Hospitality, Travel & Tourism, Management
Item Weight: 17 Oz
Type: Textbook
Item Length: 9.6 in
Subject Area: Business & Economics
Author: Seppo Rainisto, Teemu Moilanen
Item Width: 6.4 in
Format: Hardcover
