Description: This comprehensive handbook is a must-have for marketing enthusiasts and researchers alike. It contains a wealth of information on multi-item measures for marketing and consumer behavior research. The book covers a wide range of topics, including business and economics, marketing, consumer behavior, and marketing research. Written by Richard G. Netemeyer, this textbook is published by SAGE Publications, Incorporated. It is a hardcover book with a length of 11.2 inches, a width of 8.8 inches, and a height of 1.4 inches. The book weighs 58 ounces and has 624 pages. The publication year is 2010, and it is written in English. Condition as shown in the pictures. Inside pages are in very good condition.
Price: 75 USD
Location: Providence, Rhode Island
End Time: 2024-12-30T01:36:53.000Z
Shipping Cost: 10 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Number of Pages: 624 Pages
Publication Name: Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research
Language: English
Publisher: SAGE Publications, Incorporated
Subject: Marketing / General, Consumer Behavior, Marketing / Research
Publication Year: 2010
Item Height: 1.4 in
Type: Textbook
Item Weight: 58 Oz
Subject Area: Business & Economics
Author: Richard G. Netemeyer
Item Length: 11.2 in
Item Width: 8.8 in
Format: Hardcover
