Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Gonzo Marketing: Winning Through Worst PracticesISBN13:9780738207698ISBN10:0738207691Author:Locke, Christopher (Author)Description:A Harvard Business Review Top-10 Business Book Of 2001Gonzo Marketing Is A Knuckle-Whitening Ride To The Place Where Social Criticism, Biting Satire, And Serious Commerce Meet--And Where The Outdated Ideals Of Mass Marketing And Broadcast Media Are Being Left In The Dust Invoking The Spirit Of Gonzo Journalism, Locke Rails Against Business Practices That Treat Customers Like Cattle, And Urges Marketers Of All Stripes To Tap Into Web-Based Communities, Or Micromarkets, Based On Candor, Trust, Passion, And A General Disdain For Anything That Smacks Of Corporate Smugness Gonzo Marketing Shows How Companies That Support And Promote These Communities Can Have Everything They've Always Wanted: Greater Market Share, Customer Loyalty, And Brand Equity Laced With Locke's Inimitable Wit And Penetrating Point Of View, Gonzo Marketing Is The Raucous Wake-Up Call That No One In Business--From The Trading-Room Floor To The Boardroom--Can Afford To Ignore Binding:Paperback, PaperbackPublisher:Basic BooksPublication Date:2002-10-17Weight:0.78 lbsDimensions:0.7'' H x 8.98'' L x 6.1'' WNumber of Pages:256Language:English
Price: 19.26 USD
Location: USA
End Time: 2024-11-06T13:55:03.000Z
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Book Title: Gonzo Marketing : Winning Through Worst Practices
Item Length: 9in
Item Height: 0.6in
Item Width: 6in
Author: Christopher Locke
Format: Trade Paperback
Language: English
Features: Reprint
Topic: Customer Relations, E-Commerce / Internet Marketing, General, E-Commerce / General (See Also Computers / Electronic Commerce)
Publisher: Basic Books
Publication Year: 2002
Genre: Business & Economics
Item Weight: 12.5 Oz
Number of Pages: 256 Pages
