Description: Globalization or Regionalization of the American and Asian Car Industry?, Paperback by Freyssenet, M. (EDT); Shimizu, K. (EDT); Volpato, G. (EDT), ISBN 1349510009, ISBN-13 9781349510009, Brand New, Free shipping in the US The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the American and Asian car industry.
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Book Title: Globalization or Regionalization of the American and Asian Car Industry?
Number of Pages: Xviii, 243 Pages
Language: English
Publisher: Palgrave Macmillan The Limited
Publication Year: 2003
Topic: Human Resources & Personnel Management, General, International / General
Illustrator: Yes
Genre: Business & Economics
Item Weight: 13.9 Oz
Author: K. Shimizu
Item Length: 9 in
Item Width: 6 in
Format: Trade Paperback
