Miss Selfridge

Fandom Analytics - Brand New

Description: Fandon Analyitics: Creating and Harnessing Consumer and Cultural PassionThe success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics.

Price: 25 USD

Location: Folsom, California

End Time: 2024-11-30T23:26:01.000Z

Shipping Cost: 5.38 USD

Product Images

Fandom  Analytics  - Brand NewFandom  Analytics  - Brand NewFandom  Analytics  - Brand New

Item Specifics

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

Book Title: Fandom Analytics

Signed: No

Book Series: Business Guides on the Go Ser.

Ex Libris: No

Narrative Type: Nonfiction

Publisher: Springer

Item Length: 8.3 in

Inscribed: No

Vintage: No

Personalize: No

Publication Year: 2024

Format: Hardcover

Language: English

Illustrator: Yes

Item Height: .75 in

Author: Michael Lewis

Personalized: No

Genre: Social Science, Business & Economics

Topic: Industries / Media & Communications, Popular Culture, Marketing / Research

Item Width: 6 in

Item Weight: 17 oz

Number of Pages: Xiv, 260 Pages

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