Description: Experience Effect : Engage Your Customers With a Consistent and Memorable Brand Experience, Paperback by Joseph, Jim, ISBN 0814437591, ISBN-13 9780814437599, Like New Used, Free shipping in the US The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the ideal combination these elements the “experience effect.” In this book, he shows how any business can create one for its brand to ensure customers leave satisfied. The Experience Effect does this by teaching readers how to understand their brand’s target audience, conduct more effective market research, connect with customers on an emotional level, establish appropriate and engaging customer touchpoints, link and non media, and perform a gap analysis of their brands’ marketing. Filled with practical advice and real-life examples, this insightful guide helps companies of any type and size coalesce the varied elements of their business into a seamless consumer experience that resonates deeply, builds brand loyalty, and keeps customers coming back.
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Book Title: Experience Effect : Engage Your Customers with a Consistent and Memorable Brand Experience
Number of Pages: 240 Pages
Language: English
Publisher: Amacom
Item Height: 0.6 in
Topic: Consumer Behavior, Customer Relations, Advertising & Promotion
Publication Year: 2010
Illustrator: Yes
Genre: Business & Economics
Item Weight: 12.3 Oz
Author: Jim Joseph
Item Length: 9.1 in
Item Width: 6.1 in
Format: Trade Paperback
