Essentials of Marketing Research ISE by Hair, Joseph

Description: Part 1: The Role and Value of Marketing Research Information Chapter 1: Marketing Research for Managerial Decision Making Chapter 2: The Marketing Research Process and Proposals Part 2: Designing the Marketing Research Project Chapter 3: Secondary Data, Literature Reviews, and Hypotheses Chapter 4: Exploratory and Observational Research Designs and Data Collection Approaches Chapter 5: Descriptive, Predictive and Causal Research Designs Part 3: Gathering and Collecting Accurate Data Chapter 6: Sampling: Theory and Methods Chapter 7: Measurement and Scaling Chapter 8: Designing the Questionnaire Part 4: Data Preparation, Analysis, and Reporting the Results Chapter 9: Qualitative Data Analysis Chapter 10: Preparing Data for Quantitative Analysis Chapter 11: Basic Data Analysis for Quantitative Research Chapter 12: Examining Relationships in Quantitative Research Chapter 13: Communicating Marketing Research Findings

Price: 54.19 USD

Location: Matraville, NSW

End Time: 2024-12-03T00:12:11.000Z

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Restocking Fee: No

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 60 Days

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EAN: 9781266261503

UPC: 9781266261503

ISBN: 9781266261503

MPN: N/A

Format: Paperback, 448 pages, 6th edition Edition

Author: Hair, Joseph

Book Title: Essentials of Marketing Research ISE by Hair, Jose

Item Height: 2 cm

Item Length: 25.4 cm

Item Weight: 0.32 kg

Item Width: 20.3 cm

Language: Eng

Publisher: McGraw-Hill Education