Description: Further DetailsTitle: Managing Luxury BrandsCondition: NewSubtitle: A Complete Guide to Contemporary Luxury Brand StrategiesAuthor: Eleonora CattaneoContributor: Eleonora Cattaneo (Edited by)Format: PaperbackISBN-10: 1398606405EAN: 9781398606401ISBN: 9781398606401Publisher: Kogan Page LtdGenre: Business & FinanceRelease Date: 03/03/2023Description: Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.Managing Luxury Brands offers comprehensive coverage of key and cutting-edge topics in luxury brand management. Examining the socio-cultural contexts of luxury and the ways in which prestige brands create meaning, it presents a framework for understanding, analysing and developing a modern luxury brand. Unlike many other texts, it also explores the environmental and social impact of luxury, sustainable luxury and the opportunities of new technological innovations including the metaverse, artificial intelligence and non-fungible tokens (NFTs).With case studies and examples from a range of brands including Ferrari, Balenciaga and Shang Xia, Managing Luxury Brands brings together insights from leading academics in the field from across the globe who draw on extensive consulting and industry experience. Supported by a range of features which include learning objectives, discussion questions and chapter summaries, accompanying online resources consist of lecture slides for each chapter. This textbook is an invaluable resource for any student studying luxury brand management.Language: EnglishCountry/Region of Manufacture: GBItem Height: 235mmItem Length: 156mmItem Width: 20mmItem Weight: 535gRelease Year: 2023 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Managing Luxury Brands
Title: Managing Luxury Brands
Subtitle: A Complete Guide to Contemporary Luxury Brand Strategies
Contributor: Eleonora Cattaneo (Edited by)
ISBN-10: 1398606405
EAN: 9781398606401
ISBN: 9781398606401
Genre: Business & Finance
Release Date: 03/03/2023
Release Year: 2023
Country/Region of Manufacture: GB
Number of Pages: 360 Pages
Language: English
Publication Name: Managing Luxury Brands : a Complete Guide to Contemporary Luxury Brand Strategies
Publisher: Kogan Page, The Limited
Subject: Marketing / General, International / Marketing, Economics / General
Publication Year: 2023
Item Height: 0.8 in
Item Weight: 18.9 Oz
Type: Textbook
Subject Area: Business & Economics
Item Length: 9.3 in
Author: Eleonora Cattaneo
Item Width: 6.1 in
Format: Trade Paperback
