Description: About this Item The item is a book Paperback The Title is Digital and Social Media Marketing : A Results-Driven Approach Condition New Other Comments Edition Number - 0003. Edition_description - . Pages Count - 388. Binding type - Perfect. Content Language - English Category - BUSINESS & ECONOMICS / E-Commerce / Digital Marketing COMPUTERS / Internet / Social Media COMPUTERS / Design, Graphics & Media / General Product Description - Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book’s customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era. This rich and accessible textbook has been fully updated to reflect the current global landscape. The content of this third edition has been expanded to:consider the concept of GDPR as a sound framework for responsible marketingoffer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goalsplace emphasis on the importance of crisis and reputation managementexplore the latest material in big data, data management and data privacycover the latest in martech trends, particularly related to automation, machine learning and artificial intelligenceprovide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomesThis textbook provides a hands-on, user-friendly platform to turn skills and knowledge into a strategic advantage. It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing. Online resources include PowerPoint slides and a test bank. We Use Stock Images Because we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item. When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions. The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling. Gift Ideas This is a great Christmas gift idea. Hours of Service We have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday. Location ID 9000z iHaveit SKU ID 167435256
Price: 69.2 USD
Location: US
End Time: 2024-11-22T18:02:30.000Z
Shipping Cost: 5.33 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Fiction/Non-Fiction: Non-Fiction
Genre/Subject: BUSINESS & ECONOMICS / E-Commerce / Digital Marketing
Narrator/Voice Actors: NA
Length: 233.93
Running Time: NA
Features: NA
Age Level: NA
Modified Item: NA
Modification Description: NA
Title: Digital and Social Media Marketing A Results-Driven Approach
Series: NA
Signed: NA
Inscribed: NA
Personalized: NA
California Prop 65 Warning: NA
Weight: 0.54
Item Length: 9.2 in
Language: English
Subject Area: Computers, Business & Economics
Publication Name: Digital and Social Media Marketing : a Results-Driven Approach
Item Weight: 25.2 Oz
Type: Textbook
Item Width: 6.1 in
Publisher: Taylor & Francis Group
Subject: Web / Social Media, E-Commerce / Internet Marketing, Commerce, Digital Media / General
Publication Year: 2024
Format: Trade Paperback
Number of Pages: 362 Pages
Author: Gordon Fletcher
