Description: Data, Expert Knowledge and Decisions Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). An Interdisciplinary Approach with Emphasis on Marketing Applications Author(s): Wolfgang A. Gaul, Martin Schader Format: Paperback Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, Germany Imprint: Springer-Verlag Berlin and Heidelberg GmbH & Co. K ISBN-13: 9783642734915, 978-3642734915 Synopsis Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.
Price: 73.32 GBP
Location: Aldershot
End Time: 2024-10-30T11:42:40.000Z
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Book Title: Data, Expert Knowledge and Decisions
Number of Pages: 380 Pages
Language: English
Publication Name: Data, Expert Knowledge and Decisions: An Interdisciplinary Approach with Emphasis on Marketing Applications
Publisher: Springer-Verlag Berlin AND Heidelberg Gmbh & Co. KG
Publication Year: 2012
Subject: Economics, Computer Science, Marketing, Business
Item Height: 244 mm
Item Weight: 675 g
Type: Textbook
Author: Martin Schader, Wolfgang A. Gaul
Item Width: 170 mm
Format: Paperback
