Description: About this Item The item is a book Hardback The Author Name is Daniel Vaca The Title is Evangelicals Incorporated : Books and the Business of Religion in America Condition New Other Comments Pages Count - 336. Category - Religion Product Description - A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world's largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren's The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial successAccording to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry's emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism. We Use Stock Images Because we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item. When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions. The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling. Gift IdeasThis is a great Christmas gift idea. Hours of ServiceWe have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday. Location ID 9000z iHaveit SKU ID 167340892
Price: 60.96 USD
Location: US
End Time: 2025-01-21T11:16:25.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Fiction/Non-Fiction: Non-Fiction
Genre/Subject: Religion
Brand: Harvard University Press
Weight: 0.66
Style: NA
Title: Evangelicals Incorporated Books and the Business of Religion in
Release Title: Evangelicals Incorporated Books and the Business of Religion in
Record Grading: New
Sleeve Grading: New
Platform: NA
Size: NA
Film/TV Title: Evangelicals Incorporated Books and the Business of Religion i
Colour: NA
Material: NA
Department: NA
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Book Title: Evangelicals Incorporated : Books and the Business of Religion in America
Number of Pages: 336 Pages
Language: English
Publisher: Harvard University Press
Item Height: 1.2 in
Publication Year: 2019
Topic: Christianity / Protestant, Publishing, United States / 20th Century, Christianity / History, Christianity / General, Christianity / Literature & the Arts
Illustrator: Yes
Genre: Religion, Language Arts & Disciplines, History
Item Weight: 24.1 Oz
Author: Daniel Vaca
Item Length: 9.2 in
Item Width: 6.1 in
Format: Hardcover
