Description: Customer Centricity Playbook : Implement a Winning Strategy Driven by Customer Lifetime Value, Hardcover by Fader, Peter; Toms, Sarah E., ISBN 1613631413, ISBN-13 9781613631416, Like New Used, Free shipping in the US
A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactives executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
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Book Title: Customer Centricity Playbook : Implement a Winning Strategy Drive
Number of Pages: 136 Pages
Language: English
Publication Name: Customer Centricity PlayBook : Implement a Winning Strategy Driven by Customer Lifetime Value
Publisher: Wharton School Press
Publication Year: 2018
Subject: Consumer Behavior, Customer Relations
Item Height: 0.4 in
Type: Textbook
Item Weight: 8.8 Oz
Item Length: 8.5 in
Author: Peter Fader, Sarah E. Toms
Subject Area: Business & Economics
Item Width: 5.5 in
Format: Hardcover
