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Publication Name: Wharton School Press
Edition: 2
Book Title: Customer Centricity : Focus on the Right Customers for Strategic Advantage
Number of Pages: 128 Pages
Language: English
Publisher: Wharton School Press
Publication Year: 2012
Topic: Customer Relations, General
Genre: Business & Economics
Item Weight: 6.5 Oz
Author: Peter Fader
Item Length: 8.5 in
Item Width: 5.5 in
Format: Trade Paperback