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Type: Textbook
Book Title: Customer-Centric Marketing : a Pragmatic Framework
Item Length: 9in
Item Height: 0.4in
Item Width: 7.1in
Author: R. Ravi, Baohong Sun
Format: Trade Paperback
Language: English
Topic: Marketing / General, Customer Relations, General, Marketing / Research
Publisher: MIT Press
Publication Year: 2016
Genre: Business & Economics
Item Weight: 10 oz
Number of Pages: 152 Pages