Description: Cultural Dimension of Global Business, Paperback by Ferraro, Gary P.; Briody, Elizabeth K., ISBN 0205835597, ISBN-13 9780205835591, Brand New, Free shipping in the US Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business. The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture. Learning Goals Upon completing this book readers will be able to:Understand the interaction between global business and culture Discuss comparative values and cultural differences Recognize the importance of understanding nonverbal communication patterns prevalent in the international business arena Be familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managing Identify strategies for coping with culture shock
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Book Title: Cultural Dimension of Global Business
Number of Pages: 304 Pages
Publication Name: Cultural Dimension of Global Business
Language: English
Publisher: Routledge
Subject: Communication Studies, Anthropology / Cultural & Social, International / General, Public Policy / Economic Policy, Anthropology / General
Item Height: 0.3 in
Publication Year: 2012
Item Weight: 14.8 Oz
Type: Textbook
Subject Area: Political Science, Social Science, Language Arts & Disciplines, Business & Economics
Author: Elizabeth K. Briody, Gary Ferraro
Item Length: 8.9 in
Item Width: 6 in
Format: Trade Paperback
